Volume 12, Issue 2,
September 2026

ISSN 2546-2180

eISSN 2665-0681

Volume 12, Issue 2, September 2026

Barriers of Digital Technology Adoption in Tanzanian Retail SMEs: Role of Perceived Risk, Trust and Price Value

SMEs,Tanzania,UTAUT,Perceived Risk,Price Value,Trust,Barriers

Rose Tinabo (Author)
PDF

Cost Structures and Teachers’ Engagement in Tanzania’s Continuous Professional Development: Evidence from Secondary Schools in Ilala Municipality

Teachers’ Continuous Professional Development,CPD Cost,Cost analysis,Human Capital Theory

Rehema S. Matuga (Author)
PDF

Morphological Creativity and Persuasive Functions of Adjectives in Selected Advertising Texts: A Linguistic-Marketing Integration

Advertising Language,Persuasive Adjectives,Morphology in Marketing,Linguistic Strategies,Consumer Engagement

Prisca Boniphace Makulilo, Kalugaba S. Rugaimukamu (Author)
PDF

The Effects of Retail Supermarket Service Quality on Customer Loyalty in Dar es Salaam, Tanzania: Adapting the Retail Service Quality Scale

Retail,Supermarkets,Service Quality,Customer Loyalty,Customer Service

Uswege Samson Ibrahim (Author)
PDF

Exploring Students’ Experiences of Gender-Based Violence: Reporting and Response Pathways in Ilala Municipality Secondary Schools, Dar es Salaam

Gender-based Violence,Human Rights-Based Approach,Students,Tanzania

Rehema S. Matuga (Author)
PDF

Determinants of Microfinance Activities in Poverty Reduction in Tanzania

Teachers’ Continuous Professional Development,CPD Cost,Cost analysis,Human Capital Theory

Felix Jiseph Chile, Deogratius B. Dafi (Author)
PDF

Determinants of Mobile Marketing Adoption among Small and Medium Enterprises in Tanzania’s Tourism Sector

Tourism,Perceived Usefulness,Perceived Ease of Use,Mobile Marketing,Attitude,Adoption

Felix Joseph Chille (Author)

Exploring Loan Conditions and Timely Loan Repayment among Women Entrepreneurs in Ilala Municipality, Tanzania

Women Entrepreneurs,Loan Conditions,Group Lending,Loan Repayment,Financial Inclusion

Jerome Wilfred Kihaka (Author)
PDF

Kiswahili as Cultural Capital in Shaping Employee Motivation in Informal and Small-Scale Youth-Led Enterprises in Ilala Municipality, Dar es Salaam, Tanzania

Swahili,Cultural Capital,Employee Motivation,Youth-led Enterprises,Workplace Communication

Prisca Boniphace Makulilo, Joy Vincent Nyondo (Author)
PDF