MOBILE PHONE USAGE AMONG WOMEN TRADERS IN TANZANIA: A CASE OF WOMEN TRADERS AT KARIAKOO AREA, DAR-ES-SALAAM

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Yahya, M Mazana
Mutarubukwa Pelagia Apolinali

Abstract

The evolution and growth of mobile phones has a huge impact on social interactions and on economic progress worldwide .Tanzania, like any other developing country, has incorporated mobile technologies in its Small and Medium Enterprises (SMEs) as a facilitating agent for development. However, despite an increasing research on the importance of mobile technologies for SMEs development, there is still lack of studies on women’s use of mobile phones for entrepreneurship activities in Tanzania. Therefore, the study aimed at exploring the nature of mobile phone usage among women traders, benefits, as well as challenges that prevent them from using mobile phones for their advantage. This paper applies the theory of emancipation to understand the usage of mobile phones among women traders at the Kariakoo area in Tanzaniathat isgrounded on Critical Social Theory (CST). The study employed qualitative techniques where,purposive sampling technique was used. Data were collected using in-depth interviews and analyzedby being transcribed, coded and presented based on categories and emerged major themes.

Issue Section: Business Education

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References

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