EXPLORING THE CHALLENGES FACED BY MANUFACTURING COMPANIES IN IMPLEMENTATION OF GREEN TRANSPORTATION IN DAR-ES-SALAAM, TANZANIA. THE CASE OF BAKHRESA FOOD PRODUCT LIMITED

Challenges, Manufacturing Companies, Green Transportation

Abstract

Despite the crucial role that manufacturing companies have played in the adoption of green supply chains, it appears that manufacturing companies have not fully leveraged this duty to ensure green transportation. This study uses Bakhresa Foods Product Limited as a case study and offers guidance to better understand the challenges industrial companies encounter while implementing green transportation. Using a qualitative case study technique and a purposive sample size of 60 respondents, data was collected through in-depth interviews, focus group discussions and non-participant observation. The MAXQDA 20 application was used to conduct content analysis utilizing thematic analysis. Bakhresa Food Product Limited faces both internal and external obstacles, according to our findings. Internal obstacles included inadequate route planning and scheduling, poor vehicle maintenance, financial constraints, an under-resourced transportation planning department, a lack of a clear goal, poor teamwork, and outdated technology. External challenges are weak legal enforcement and assistance, poor infrastructure and inadequate cooperation between transport players, inadequate parking spaces, insufficient connectivity between the transport network, and unclear road use signs. The companies must maintain their cars and provide staff with training in order to overcome the aforementioned complications. Companies must therefore employ log books for accurate route planning and scheduling. Additionally, the Traffic Police should make sure that all rules and laws governing transportation are strictly enforced in order to control vehicles that do not adhere to the standards necessary to reduce the emission of harmful gases, such as the construction of well tarmac roads to facilitate the movement of raw materials and finished goods.