Manongi Cliff Ntimbwa


The purpose of the study was to find-out motivating factors for College students in Tanzania t employ themselves. The data were collected from 146 third year students from the College of Business Education (CBE) and the Institute of Financial Management (IFM). The respondents filled questionnaires on Likert scale of seven points to measure the level of agreement on the need for achievement, social influence, desire to grab market opportunities, perception on the flexibility of the self-employment aspect and desire for self-employment. The multiple regression was conducted to measure the level of influence. The results confirmed that the need for achievement, social influence, market opportunities, behavioral intention (future), need of self-employment and not salary employment are motivating factors for Tanzania college students to employ themselves.



Motivation, Self-employment, and Entrepreneurship

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